About Us

House of Alarah is a 100% black female owned online store.
Here at House of Alarah we provide quality clothing at affordable prices. We are a growing brand and we hope to grow larger and spread across the country. House of Alarah is bringing you fashion and quality at the right price. Bringing you the best brands from across the world to your door step.

OUR VISION

Integrity, transparency, trust and respect will characterize all the actions of its trading divisions and corporate support functions. The personal experience of these values leads to mutually beneficial and lasting relationships for all stakeholders whether customers, shareholders, staff or suppliers of products or services. House of Alarah seeks to be recognized as the premier provider of quality clothing, constantly building on our position as a growing retailer. We further seek to enhance our stature in the market through the pursuit and successful establishment of alternative retail formats.

OUR MISSION

The company seeks to satisfy growing consumer needs. Customer value is recognized as the primary motive of the business which will duly develop all philosophy, policy and activity flowing therefrom in direct support of the customer.